Pre-meeting briefings
Every rep walks into meetings prepared
like the top performer of the sales team.
Preppia builds every rep a complete, calibrated briefing before each meeting — the prospect read, the questions, the objections your top closer would prepare. Unlimited users. Pay per meeting, not per seat.
Built by sales operators, for sales operators.
Moltex
EXECUTIVE SUMMARY
Moltex entering mass retail in 2026 — multi-channel expansion creates a planning gap their current stack can't cover.
PRODUCT FIT
HIGH FITActively expanding CPG manufacturer — multi-channel distribution with distinct delivery cadences per channel.
3 active channels with differentiated delivery logic — food service, retail and distributors.
Not visible on LinkedIn. Validate in-house scope vs. 3PL in discovery.
The problem
The gap isn’t talent.
It’s how they walk in.
Most reps walk in cold.
The average rep barely prepares — a quick LinkedIn scroll, if that. They improvise in the room and leave value on the table.
Your best rep prepares. The rest don’t.
Your top performer walks in ready, with questions and answers to objections. The rest scroll LinkedIn in the elevator.
Weeks to land. Minutes to lose.
Meetings that took weeks of work to land get blown away by bad preparation.
How it works
Three steps to walk into every meeting with an edge.
Set up your Knowledge Base
15 minutes, one time only: what you sell, who you sell to, and what sets you apart. Preppia uses it to calibrate every briefing to your product, your ICP, your edge.
Add the prospect
Contact's LinkedIn URL, company website or LinkedIn, plus any SDR notes. 30 seconds.
Walk in prepared.
In under 5 minutes you have the full briefing — company, contact, product fit, questions, objections — ready before the meeting starts.
Under the hood
How a Preppia briefing gets built
Not a prompt with a clever wrapper. Six specialized agents — five pulling data in parallel, one calibrating it all — turn raw signals into a briefing built for your sale.
Your Knowledge Base
What you sell, who you sell to, and your edge — configured one time for the whole organization.
The meeting inputs
Day to day, the rep only adds the prospect: contact LinkedIn, company, and any SDR notes.
Solution × Industry agent
How your solution creates value inside their specific industry.
News agent
Recent events at the prospect — funding, leadership, risk.
Industry agent
The prospect's industry — structure, trends, regulation.
Company profile agent
The prospect company — size, model, structure.
Contact profile agent
Each attendee — career history, role, decision pattern.
Synthesis lead agent
Combines every agent's output with your Knowledge Base into one standardized briefing.
Solution × Industry agent
How your solution creates value inside their specific industry.
News agent
Recent events at the prospect — funding, leadership, risk.
Industry agent
The prospect's industry — structure, trends, regulation.
Company profile agent
The prospect company — size, model, structure.
Contact profile agent
Each attendee — career history, role, decision pattern.
Synthesis lead agent
Combines every agent's output with your Knowledge Base into one standardized briefing.
Briefing ready
One calibrated, standardized briefing — the same quality bar for every rep, every meeting.
Most tools research the prospect. Preppia also knows your sale.
The Solution × Industry agent is what generic AI and enrichment tools can't replicate: it analyzes how your specific solution creates value inside the prospect's specific industry — so every briefing reads like it was built by someone who sells what you sell.
That's the difference between a prompt that summarizes a LinkedIn profile and a system of specialized agents that produces a calibrated briefing — the same way, for every rep on your team.
Why Preppia
Not an enrichment feed. Not a chatbot. A workflow built for your sale.
Enrichment tools hand you contact records. Generic AI summarizes whatever you paste. Preppia runs a system of specialized agents that cross prospect data with your product, your industry and your edge — and standardizes the output across your whole team.
Manual research
- Slow and easy to skip
- Depends on the rep
- Only done for big meetings
- Output without sources
- Doesn't scale to the team
Calibrated. Persistent. Built for teams.
- Complete briefing in under 5 min
- Calibrated to what you sell
- Your persistent KB
- 10 sections with cited sources, flags missing data
- Whole team, packs per meeting
Data enrichment tools
- Contact records and firmographics
- No read on fit to what you sell
- No questions, no objections
- Generic — same data for everyone
- Data, not a briefing
What's inside
10 sections your team wouldn't have time to build by hand.
Executive summary
The prospect's situation in 3 lines. Read it 2 minutes before the meeting.
Product fit
Whether they match your ICP and why. Quantified, with criteria and confidence level.
Company profile
Industry, size, geography, business model, products and services.
Attendee profile
Background, role, tenure, and decision pattern for each person in the meeting.
Timing / Buying moment
Signals showing why now is a good time (or why not). With evidence.
Recent news
Relevant events from the last 24 months, with source and date cited.
Competitive context
Who else plays in this account and cross-market references you can invoke.
Meeting questions
What to ask and why, in order of strategic priority.
Anticipated objections
The concerns this profile will raise, with suggested responses.
Strategic hypotheses
The commercial reads of the prospect your top closer would build — ready for every rep.
Who it's for
Built for B2B sales teams that want every rep selling at their best.
Sales directors
Raise the prep standard across your whole team, not just your top rep. Pay per prepared meeting, not per user. Unlimited users. No seat tax.
Account executives & consultants
Walk into every meeting with a top-closer-grade read of the prospect — every meeting, not just the big ones.
SDRs and BDRs
Discovery calls that don't feel like cold guesses.
Built by sales operators
Why we built Preppia
I've spent more than 15 years in B2B SaaS sales — at Microsoft, and in founder and executive roles inside startups. I've run the meetings, carried the quota, and coached the teams.
In every team, the same pattern: a few top performers who research every prospect and walk in with sharp questions and answers ready for the objections — and a majority who improvise. Same product, same pitch, very different outcomes.
I built Preppia to close that gap. Not to save a star rep a bit of time, but to standardize meeting prep at the level of your best closer — so the whole team walks in prepared, and the team sells more.
Mauricio Rodriguez
Founder, Preppia
Pricing
Unlimited users. Pay per meeting, not per seat.
Pick the pack that fits your team. Every plan includes guided Knowledge Base setup.
Trial
“Prep your next 5 meetings like your best rep.”
- 5 complete briefings
- Guided Knowledge Base setup (one-time, 15 min)
- Unlimited users on your team
- All 10 sections per briefing, with cited sources
Starter
“A full month of meetings, every rep walking in ready.”
- 30 complete briefings
- Guided Knowledge Base setup (one-time, 15 min)
- Unlimited users on your team
- All 10 sections per briefing, with cited sources
Growth
“A healthy outbound rhythm — every meeting briefed.”
- 60 complete briefings
- Guided Knowledge Base setup (one-time, 15 min)
- Unlimited users on your team
- All 10 sections per briefing, with cited sources
Scale
“Equip your whole team for a full quarter.”
- 200 complete briefings
- Guided Knowledge Base setup (one-time, 15 min)
- Unlimited users on your team
- All 10 sections per briefing, with cited sources
Pro
“A year of meeting-ready briefings for the entire sales floor.”
- 600 complete briefings
- Guided Knowledge Base setup (one-time, 15 min)
- Unlimited users on your team
- All 10 sections per briefing, with cited sources
Enterprise Custom
More than 600 briefings, annual invoicing, or team-wide rollout? Let's design a plan that fits you.
More than 600 briefings a year, annual invoicing, or team-wide rollout? Let's design a plan that fits. Book a call
FAQ
Common questions
- How do you handle sensitive data?
- We don't train on your inputs and we don't sell data. Briefings are generated on-demand and stored only for your team's access. Full details in our AI Notice.
- Does Preppia integrate with my CRM?
- Native CRM integrations are on the roadmap. Today, briefings export as PDF and markdown — paste anywhere your team works.
- How is this different from data enrichment tools or generic AI?
- Data enrichment tools give you contact records. Generic AI summarizes whatever you paste. Preppia cross-references prospect data with a persistent Knowledge Base of what you sell, your ICP and your edge — so the output is calibrated to your sale, not generic.
Your next meeting, prepared in less than five minutes.
Try Preppia with your next 5 prospects. No subscription, no seat tax.